Anne Alexander

Since 2002, Anne Alexander has provided coaching and consulting services to small business owners with five to fifty employees to help them move forward with substantial, profitable business growth, personal satisfaction, and bottom-line control. She is their confidential, strategic partner in managing and growing their business.

I accept American Express in my business, as well as other credit cards. Some of my clients like to use their AMEX card and I want to accommodate them, of course. So I got a piece of snail mail just a few days ago from AMEX that promoted November 26, 2011 as “Small Business Saturday, a day when America comes together to celebrate the Shop Small movement and support small businesses like yours.”

They included a small decal I could put in the window of my business that proclaims “Shop Small – support your local small businesses.” AMEX is offering a $25 credit to card members who register their card for the Small Business Saturday and spend $25 or more at businesses like mine. “It’s all about YOU” proclaims their mailing.

Yeah, right.

I admit, I’m cynical on this one. A gigantic corporation is trying to hop on the small business/shop local movement. It motivates me even more to move forward with my idea to develop a local complimentary currency. If you really care about local small business, check out a RelyLocal in your area. Judy McKnight of Rely Local Hendersonville is a genuine LOCAL business person doing a fantastic job of supporting local small businesses. And you don’t even need an AMEX card.

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