Anne Alexander

Since 2002, Anne Alexander has provided coaching and consulting services to small business owners with five to fifty employees to help them move forward with substantial, profitable business growth, personal satisfaction, and bottom-line control. She is their confidential, strategic partner in managing and growing their business.

As a business owner, you face numerous challenges on a daily basis. Running a business can be a wild ride, but let’s be real – you’re a pro at juggling multiple things at once. While some you can successfully tackle on your own, others require the input of an experienced professional. Whether it’s a slow month or a high-pressure situation, having a strong support system can make all the difference

businesswoman talking to people and holding a tablet

This is where business coaching and business consulting services come in. These terms are often used interchangeably. However, contrary to popular belief, consulting isn’t just another word for coaching. Although business coaching and consulting do share some similarities, there is a fine line between these types of services, and understanding their differences is essential for recognizing which one best fits your business needs.

Join us as we break down the differences between business consulting and business coaching to help you make the right choice. After all, with the right people and resources by your side, you can come out on top, no matter what your industry throws at you. 


Business Consultant vs. Coach: Key Differences Between Business Coaching and Consulting

Both are experienced professionals who offer expert advice to business leaders. Both take the time to understand your specific needs and develop a personalized approach to help you achieve your goals. Both help you run a successful business and solve your burning business or client problems. But what exactly separates a business consultant from a business coach? What is the difference between coaching and consulting?

People from all walks of life need a hand from time to time. When seeking professional guidance, it is essential to understand the key differences between coaching and consulting to confidently make an informed decision, knowing what will work best for your unique business goals, challenges, and needs. So, here’s a quick coaching vs. consulting show-down:

1. Focus

Feeling torn between the whole business consultant vs. coach thing? Let’s put things into perspective. Consulting aims to provide insight into the current direction and suggest changes that may lead to desired results. Thus, business consultants are typically brought in to address specific challenges and targeted problems, such as financial management or business restructuring.

They provide expert technical advice and specialized solutions to help businesses overcome ongoing obstacles with action steps. On the other hand, instead of tackling client problems head-on, business coaches focus more on helping business owners further develop their leadership skills and achieve long-term goals by guiding them through possible resolution.

2. Expertise

These savvy business maestros also have different sets of strengths. Business consultants are often brought in for their technical expertise and industry knowledge. They bring a deep understanding of specific business functions and can provide insights and unique strategies to optimize performance. They can be a great asset when you need to solve a specific problem quickly or improve a particular aspect of your business.

Business coaches, on the other hand, are usually hired for their exceptional relationship expertise and ability to support business owners in achieving their personal and professional goals and reaching sustainable growth by focusing on the bigger picture.

3. Approach

Another aspect where business coaching and consulting differ is in their approach to helping individuals and organizations reach their goals. Business consultants tend to take a more directive approach, offering specific recommendations and actionable solutions to solve problems. Coaches take a more collaborative approach, working with business owners and, sometimes, their teams, to develop a sustainable plan of action that aligns with their goals and values.

Thus, coaching typically involves much more of a dialogue, as opposed to a consultant’s more impartial solution-driven stance and giving advice to clients based on their current issues. The goal with coaching is more focused on developing self-awareness so that the individual can find their own solutions by helping them maximize their potential, becoming mindful of blind spots, discovering resources, and dealing with any areas of weakness.

This approach facilitates long-term growth by expanding horizons rather than providing quick fixes for burning issues. Consultation relies heavily on observing ongoing processes, gathering data, and synthesizing information to define what needs attention in terms of desired outcomes and how to improve or fix it.

4. Time Frame

Business consultants are typically hired for short-term engagements, such as a specific project or a burning challenge that needs to be addressed and requires outside expertise and perspective. In contrast, business coaches are more about the long haul and typically work with business owners over a longer period of time, focusing on helping them develop their skills and set and achieve long-term goals.

Think of consulting vs. coaching as a coach training an athlete over the course of a season versus a consultant being called in to fix a broken piece of equipment.

5. Tools & Techniques

Another difference between coaching vs. consulting is the types of tools and techniques they use. If you hire a business consultant, you can expect them to bust out an entire arsenal of methods to help you with things like financial analysis and process improvement frameworks. But if you go with a business coach, they tend to focus on softs kills, such as communication skills and  relationship-building techniques, such as active listening and providing actionable feedback.

However, never confuse them with a life consultant – although working on your professional issues does alleviate some weight and stress from your shoulders and improves work-life balance naturally, comparing these business-centric services with life coaching is like comparing apples and oranges. The coaching and consulting business revolves around your business needs. 

Solving the Business Consultant vs. Coach Dilemma: Which One Best Fits Your Business Needs?

One of the most common questions people have is: “How do I know if I need a consultant or a coach for my business?” To determine which type of service is best for your business, you need to evaluate your needs and goals, then compare them with the unique benefits of consulting versus coaching. Sit down and take a moment to reflect on the challenges you’re facing and what you want to achieve. Think about the kind of support you need regarding your personal and professional growth as a business owner.

Are you struggling with day-to-day operations or need help with long-term planning and strategy? Do you need a professional to map out actionable steps you can carry out for you or someone to guide you in coming up with one on your own? Are you seeking someone to hold you accountable and provide ongoing support, or are you in need of a more specialized approach to address a specific challenge?

By evaluating your needs and goals, you can put the “coach vs. consultant” dilemma to rest once and for all and make an informed decision. Remember, there’s no shame in seeking help when you need it but finding the right kind of support can make all the difference in achieving success.

Making the Right Choice for Your Business: Key Consulting vs. Coaching Factors to Consider

Still confused about the difference between coaching and consulting? Still wondering: “How do I know if I need a consultant or a coach for my business?” Let’s put it this way. Consulting is like going to the doctor – you have a specific problem, and you need actionable, professional advice to solve it. Coaching is like going to the gym – you have goals you want to achieve, and you need the personalized support of a sports coach to help you get there.

If you’re struggling with identifying or resolving a specific business challenge that requires technical expertise, such as improving your marketing strategy or business planning, or feeling lost facing a major transition or change in your business, such as growth, expansion, or downsizing, a business consultant armed with actionable solutions you can implement on the go may be the best choice.

However, a business coach may be the better option if you’re looking to develop and work on your leadership skills, better manage time constraints if you’re struggling with employee retention or motivation, or simply want to build a better relationship with your leadership teams and co-workers in the long run.

Hire a Business Consultant for Expert Advice and Specialized Solutions

When it comes to business consulting, the benefits are clear. A business consultant can provide professional advice based on your current situation and offer an action plan that addresses the current challenges you’re facing. Examples of situations for which hiring a business consultant may be the best option include the following:

  • Developing and implementing a marketing strategy
  • Improving the financial performance of a business
  • Business consult with young business peopleAnalyzing and improving business processes
  • Designing and implementing new systems and technologies
  • Developing and implementing a business plan
  • Conducting market research and analysis
  • Developing pricing strategies
  • Managing human resources and talent acquisition
  • Implementing change management strategies
  • Restructuring or reorganizing a business

Turn to a Business Coach for Personalized Guidance and Long-Term Support

Business coaches provide the personalized guidance and support you need to run a successful business, helping you improve, evolve, and grow down the line. Examples of situations where hiring a business coach may be just what you need include the following:

  • Improving leadership skills
  • Enhancing team communication
  • Managing time and prioritizing tasks
  • Setting and achieving business goals
  • Developing a plan of action for business growth
  • Overcoming personal and professional obstacles
  • Building and maintaining strong relationships with customers and employees
  • Identifying and utilizing strengths to achieve success


Crossing the Fine Lines Between Coaching & Consulting: Get the Best of Both Worlds

Successful people ask questions. They seek new teachers. They’re always learning. And they’re not afraid to ask for help, not because they can’t come up with any answers and solutions on their own, but because they want to maximize their ability to find the right ones.

If you’re still stuck on the “business consultant vs. coach” dilemma, why not try merging these solutions instead of thinking in terms of consulting versus coaching? What if you could hire a well-rounded business coach able to incorporate elements of business consulting on your journey, too? This way, you get the best of both worlds, as it allows for a broader range of tools and expertise to help you set up your business for growth.

A business coach and consultant all in one, Anne can be your confidential advisor, helping you solve your biggest headaches and confidently tackle any challenges you may face head-on with actionable advice, high-level strategies, and in-the-trenches tactics you can implement right away to pave a new business path. Feel free to reach out anytime.

Bonus Consultant vs. Coach FAQ

Get some of the most common questions about coaching and consulting business answered below.

What Is Business Coaching?

Business coaching is a tailored, one-on-one experience that helps you take your business to the next level. A coach can help you identify blind spots, unlock your potential, and keep you accountable, all while providing a fresh perspective and a “kick in the pants” when you need it.

Can a Coach Be a Consultant?

Absolutely! In fact, Anne – a business coach consultant – is a perfect example of someone successfully doing both. As a coach, she helps clients identify their goals and develop concrete plans to reach them. As a consultant, she provides expert advice and guidance in specific business areas, such as marketing or operations. So, if you’re looking for someone who can tackle it all, Anne’s Advanced Alternatives might be the solution you were looking for.

How Do I Find a Reputable Consultant or Coach for My Business Needs?

To find a reputable business consultant or coach, start by researching online, reading reviews, and asking for referrals from colleagues. Look for someone with relevant experience and a track record of success working with niches and businesses like yours.

What Should I Expect During a Consultation or Coaching Session?

Get ready to roll up your sleeves and dive deep into your business goals, challenges, and strategies for improvement during your business coaching and consulting sessions. Your trusted coach or consultant should provide guidance, advice, support, and accountability every step of the way to help you smash your objectives out of the park. 

How Long Does It Usually Take to See Results from Working with a Consultant or Coach?

The amount of time it takes to see results from working with a consultant or coach depends on your business’s specific goals and challenges, as well as the extent to which you are ready and committed to implementing the advice you receive. Generally, you should see some progress within a few weeks or months, but significant changes may take longer.

What Are the Typical Fees for a Consultant or Coach, and How Do They Differ?

The fees for consulting and coaching services vary based on their experience, expertise, and services offered. Some charge an hourly rate, while others charge a flat fee or offer packages. You can always research and compare prices to find one that fits your budget and needs.

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