Anne Alexander

Since 2002, Anne Alexander has provided coaching and consulting services to small business owners with five to fifty employees to help them move forward with substantial, profitable business growth, personal satisfaction, and bottom-line control. She is their confidential, strategic partner in managing and growing their business.

One of my marketing mentors, David Frey, shared some great advice recently. As we all know, entrepreneurs are highly creative – we seem to have an idea a minute. Consequently entrepreneurs tend to have a big problem staying focused. David shared an acronym that I had not seen before that goes like this:


F = Follow
O = One
C = Course
U = Until
S = Successful

Follow one course until successful.

It’s true that many of your ideas could be profitable and make a great impact on the world. Yet, without focus, not even one idea will become successful.

However, if you focus on one thing long enough, you will figure it out. Keep trying and testing until you find the key that works for you!

David shared a few other ideas on how to stay on track:

1. Create a vision of what business will look like when it’s successful. Put samples or mock ups of your products on walls. Make a vision board of what you’re working to achieve.

2. Put on your opportunity blinders. Make a commitment to yourself not to jump on any more “bright shiny objects” that come along. There are many more great opportunities out there than you can ever possibly take advantage of. Remember the power of F.O.C.U.S. if you really want to succeed.

3. Create a two year plan with milestones and convert into a timeline that visually shows the milestones. Put it on your wall. In my experience, most people resist planning. Planning is not an administrative task. It is one of the highest level activities you will ever engage in.

Your plan will undoubtedly change. Yet doing the thinking to create one as best you can, establishing milestones and benchmarks and making all of this visible in a visual format, will make a huge difference in the odds of your being successful.

4. Hire a business coach. [David is not himself a business coach.] This will return 10x and help you stay on course. Just today I received this email from a client (unsolicited)

“I thought that you offered a lot of value today, on several different levels. It is helpful for me just (!) to have the structure of the calls, and the list of what I’m working on, you have GOOD ideas (and a quick mind, I LOVE THAT), and are good on details, like the verbiage on the postcard, and those things are all valuable. I appreciate you!!”

5. Tell everyone you know what business you’re in and what your goals are. There’s nothing like the pressure of other people’s expectations to help you stay true to them!

Remember as a kid how you could burn a leaf by focusing the sunlight through a magnifying glass? Keep that kind of focus and you WILL be successful.

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